In 1990 five independent electrical wholesale companies formed a national buying group under the name of Gemcell Australia.

Gemcell Australia is now Australia's largest Independent electrical wholesale group with over 80 branches throughout Australia. Each Gemcell Australia member is 100% Australian owned and operated.

Your Tasmanian owned and operated Gemcell member is Robert Fergusson Pty Ltd.

Of great convenience is the unique Gemcell Australia account. A customer of any Gemcell branch is a customer of any other branch in Australia. Wherever you are in Australia, just charge it at your nearest Gemcell branch. For further information on Gemcell see

Here at Robert Fergusson we aim to build on the combined strengths of Gemcell and Robert Fergusson- our people, friendliness, professionalism, expert advice, reliable supply and competitive price. Robert Fergusson is all about you - the customer. We will continue to anticipate your needs and provide a one-stop facility with innovative products to enhance your business.

Robert Fergusson offers you an extensive range of electrical contracting supplies and commercial and industrial products and services as well as domestic, commercial and industrial lighting.

Whether you are looking for:

  • Electrical Bakelite and accessories,
  • Electrical cable and accessories,
  • Electrical conduit and fittings,
  • Antenna’s and accessories,
  • Circuit breakers, fuses, meter boxes and panel and frames
  • Lighting products – domestic-lamps, tubes, low voltage downlights, fluorescent fittings, decorative lighting, and commercial or industrial lighting
  • Electricians tools- eg multimeters and testing devices, drills, hammers, screwdrivers, spade bits, holesaws
  • If you do electrical or lighting maintenance work for government bodies, councils, schools
  • Or you are involved in new developments, whether it be industrial sites or commercial premises, or you do work with subdivisions, civil contracting or domestic installations
  • Or you are involved in an way in the building, or electrical contracting industries

If you need expert advice or representatives to discuss any of these areas we aim to make the experience easier and more affordable by being your one stop shop.